Jan
30
Someday, when I’m dreaming …
Filed Under B2B, Blog, Education, eLearning, Industry Analysis, internet, mobile content, privacy, Publishing, Search, social media, Workflow | Leave a Comment
Apologies first for linking blog entries with song lyrics. Memo to Self – kick this silly habit. Response from Self – but your whole information behaviour is just a series of silly habits, so why quit a comparatively harmless one? (That’s the trouble with Self, I find. Such a smart ass. Makes the whole idea of an interior dialogue so pointless and frustrating.) But habitual information behaviours is not a subject to be given up lightly. The way we learn, absorb, research and find content contentment is intimately bound into habitual patterns of finding out, and some internet innovations work with those patterns – while others work radically against them. I remember returning from the US some years ago, newly signed into Twitter and LinkedIn, and wondering if these would ever become parts of my habitual behaviour, and, lo, it comes to pass that they are lungs through which I breathe. Yet I thought the innovation which would most change my life was going to be StumbleUpon, and I find that I have changed machines and not re-installed it.
So here I am, back in the US again (an experience that happens most months, admittedly) and once more we are in a firestorm of service innovation. During a trip which will take me to New York (twice), San Diego and Nashville, I find a constant reminder of the atmosphere around the internet boom of the early years of this century – and the way it continued despite the dotcom bust. I heard an investor yesterday talking about the “new bubble”, while governments and bankers are still meeting to resolve the last one (whose predecessor was the one whose subsequent regulatory adjustment would bring to an end, in our lifetimes and forever, the cycle of boom and bust…)
So what will this round of hyper-invested, hyper-hyped internet launches do to my habitual behaviours? Quite a bit, perhaps. I have now encountered three, new to me as a user, which could fit that category. I am sure they will be familiar to many of you already, but here are some random reactions from a new user:
- I was really impressed by Qwiki (www.qwiki.com). Loved the Vimeo. delighted to see the return of Dr Louis Monier of AltaVista fame. I have signed up to the Alpha because it seems to me that the idea of defining topics and people in short clips, and then turning them into audio as well as text and maps and video equates very well with the way people learn, and with the demands of mobile access. If you are English, enter the topic “Eustace Folville” and you will see what I mean. If this catches on then it becomes an instant referencing point for learning processes. At present the charming American computerized voice lacks all pronunciation skills, but the service does answer the teacher who said to me at BETT that “my kids are too lazy and don’t read well enough to copy Wikipedia”! And if you are a Publisher and reading this blog, go straight to the “For Publishers” section on this site: you have around a day to decide whether you catch at the new bandwagon – or not!
- I shall certainly use www.unsubscribe.com to hoover away all of the persistent marketeers who still litter my email with unwanted marketing messages. Yes, you know who you are! Toner Giant, the Kiawah Island marketing department and others! I have tried to unsubscribe but you seem not to hear. Now we have a service that will message you back until you desist, and remove you from my inbox. I can do as many of you as I like for $20 a year, and the whole thing works on a downloaded extension to the email client which produces an “unsubscribe” button alongside each email. The internet world creates its own vices and compensates with its own correctives (the founder calls his service “email hygienics”). In October they raised $2.1 million in a funding round led by Charles River Ventures.
- And I would love Spokeo (www.spokeo.com) to work – and globally. I know that it will recreate the privacy wars , and that what it does is probably illegal in most of Europe, but I think that we all want to be able to work in a directory context where we enter one piece of information and get all the others in terms of directory access. How often I lack an email address, and even the invaluable LinkedIn cannot help, or urgently need a street address, or a location map, or to know which email address is current. I am often less concerned about social network membership, personal wealth, or photos and videos showing the individual on the web. But Spokeo searches and combines all this, and frighteningly well in the US, so that if I resided here I would want to be able to specify exactly what connections it made, especially between personal and business connectors. But what it is doing is something that the phone companies never managed to do online, and it is a solution, again, which fits a mobile access world like a glove. And £2.95 per month.
My previous generation having reached maturity with the LinkedIn IPO last week, I shall be interested to see how this new generation fares. Qwiki may be the StumbleUpon of my new crop, of course, but I would not bet upon it. Service innovation succeeds on the network because specific behavioural requirements are met, because service pricing and conditions of use are appropriate and because users recognize its place in their own personal “workflow” of active transactional engagement with the world around them. All that and something else too – they must feel good using it and feel that others think they look good as a result. Get to that last homebase as well and services score. I shall watch my new trio like a hawk!
Jan
22
Things we said today…
Filed Under Blog, Education, eLearning, internet, Publishing | 2 Comments
In the second week in January I always seem to find myself at the very remarkable BETT. This UK trade show in London has become a world class venue for information technology for education, and while it sometimes lacks the just invented feel of Educa Online in Berlin each December, it has the glitz and polish that reminds you that whatever the ICT “deny-ers” may say, schools now run on networks and software just like the rest of our society, and that the suppliers of these goods and services make up a very considerable industry, with huge export implications, and an already globalized marketplace. Only the British Secretary of State for Education is forced into the humiliating position of saying that the curriculum must be revised to ensure that British kids learn more “facts” by heart through approved “traditional” education methods. But then, the British Conservative Party always had a schizophrenic view of education: it was always OK to go to Eton and its ilk, because they did not take education too far, but it was dangerous to expose the working classes to very much of it…
I digress. The thing that kept going through my mind as I trailed around the thronged halls behind Japanese delegations and Brazilian headteachers and parties of ICT teachers from Rochdale and Worksop on a day out in the Big City was the sameness of our messages about the benefits of IT in schools. We are making the same claims now as we made 30 years ago, yet now we have the experience and the timelines over which some real proofs can be offered. Remembering the things we said when the Beatles were around, we seem to have spoken about a greater degree of productivity, about allowing unattainable degrees of personalized learning, and escaping from the rigidity of “chalk and talk” to a world where we could make the child’s experience of learning more consistent. And we still are.
I listened with rapt attention while a nice man from Dell told me that 90% of what we stored was never recalled in any context. As little as that, I thought, remembering the dire forecasts of the ’60s and ’70s when IT was going to so radically change our working practises that half the workforce would lose their jobs and that the end result was greater employment. We always need more people to mind the machines. Mostly we re-invent the old processes inside the new ones, so only now is the whiteboard in the classroom beginning to do new things. And the VLE, which like the whiteboard sits in every school in the UK? Are we using the technology residue of a decade of catch-up funding in UK schools to really do anything different?
I found myself getting gloomy, so went to sit down in a lecture space. When I woke up, the Man from Newent was on the stage, and I found him hugely impressive. He runs IT in Newent Community School in my native Gloucestershire, and seems to be making an excellent job of it. He said that if your VLE is not delivering on the promises made, then Tomorrow will really sound just like Today. He told us that to be valuable the VLE must be central, so a good place to start was to survey all of the devices used by pupils and make sure they were connected to the hub. He taught us to accept small and not revolutionary advances, as long as the advances were sustainable. He wanted us to coax the VLE into the centre of performance management and measurement in our schools, so it was professionally as well as didactically important. He wanted to use the students as his shock troops and he wanted a sold-in teacher representative in each department of the school. And above all he wanted to see the VLE populated with bought-in, SCORM-compliant resources which could be used as starting points for lesson-planning. He showed us Nelephone and Nelevision, his branding of output and services from Nele – the Newent eLearning Environment. He showed his Bluetooth hub squirting out homework assignments on demand, he pointed out the revenue stream from feeder primary schools in his area to whom he could sell transitional content, he talked about virtualizing his server capacity, and when at length, after an hour of this excellent (though front of class, non-experiential) teaching I wandered out into the aisles – and renewed disappointment.
Let me, I said, now notionally stock the NeleVLE with wonderful resources, all SCORM compliant. After an age of wandering around blended learning solutions until I felt my head had been through a blender, I at length encountered Global Grid for Learning on the Cambridge University Press stand (http://www.globalgridforlearning.com). At last: huge files of copyright-cleared or free content to sit adjacent to the VLE and allow teachers to download under subscription or on-demand terms – and allow pupils to find content within a closed environment that is not the Wild West Open pornoWeb that teachers and Conservative ministers fear so much. This has been described elsewhere by a far better education analyst than I (https://clients.outsellinc.com/insights/index.php?p=11374) And then, not on any stand at all, I bumped into my friend Davd Gardner, founder of DDL (http://www.ddluk.com/), whose ePortfolio technology at last makes sense of much of the rubbish talked about personalized learning. And since Mr Gardner’s exhibition area was in the Hand and Flowers pub over the road, I came away from BETT in a very much happier frame of mind.
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