Nov

11

Thinking back from the user requirement

Filed Under Blog, Cengage, Industry Analysis | Leave a Comment

Cengage has been quiet since its acquisition, so an interview with Ron Dunn is bound to bring good news.  And it does – re-invented portal environments to bring Gale back into play (despite rumours of Gale being on the block) and cutdown magazine style short textbooks.  User needs: they don’t want to have to handle more content than necessary, but they do want to go to finite spaces that have all you need for the assignment. Despite the problems in global education in a recession, Cengage is still in the right place, and needs to go on re-inventing itself.

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