Apr
27
Open Up Your APIs!
Filed Under B2B, Big Data, Blog, eBook, Education, eLearning, Financial services, Industry Analysis, internet, mobile content, news media, Publishing, Search, semantic web, social media, STM, Thomson, Uncategorized, Workflow | 3 Comments
In this industry five years is enough to benchmark fundamental change. This week I have been at the 9th Publishers’ Forum, organized as always by Klopotek, in Berlin. This has become, for me, a must attend event, largely because while the German information industry is one of the largest in Europe, German players have been marked by a conservative attitude to change, and a cautious approach to what their US and UK colleagues would now call the business model laws of the networked information economy. At some level this connects to a deep German cultural love affair with the book as an object, and how could that not be so in the land that produced Gutenburg? On another level, it demonstrates that German business needs an overwhelming business case justification to institute change, and that it takes a time for these proofs to become available. Which is not to say that German businesses in this sector have not been inventive. An excellent two part case study run jointly by Klopotek and de Gruyter was typical: de Gruyter are the most transformed player in the STM sector because they have seized upon distribution in the network and selling global access as a fast growth path, and Klopotek were able to supply the necessary eCommerce and back office attributes to make this ambition feasible. And above all, in a room of more than 300 newspaper, magazine and book executives, we were at last able to fully exploit the language and practice of the network in information handling terms. This dialogue would have been impossible in Germany five years ago. A huge attitudinal change has taken place. Now we can deploy our APIs and allow users to get the value and richness of our content, contextualised to their needs, instead of covering them with the stuff and hoping they get something they want.
In some ways the Day 2 Keynote from Andrew Jordan, CTO at Thomson Reuters GRU business, exemplified the extent of this. The incomparable Brian O’Leary had started us off on Day 1 in good guru-ish style by placing context in its proper role and reminding us that it is not content as such but its relationships that increasingly concern us. You could not listen to him and still believe that content was the living purpose of the industry, or that the word “publishing” had not changed meaning entirely. With Michael Healy of CCC and Peter Clifton of +Strategy following him to hammer home the new world of collaboration and licencing, and the increasing importance of metadata in order to identify and describe tradeable entities, we were well on the way towards a recognition of new realities, ferried there before dinner by Jim Stock of MarkLogic using the connected content requirements of BBC Sport in an Olympic year to get us started in earnest on semantic approaches to discovery and our urgent needs to create appropriate platform environments to allow us to use our content fluently in this context.
So the ground was well-prepared for Andrew Porter. He took us on a journey from the acquisition of ClearForest by Reuters while it was being acquired by Thomson, to the use of this software by the new company to create OpenCalais, allowing third parties (over 60 of them) to get into entity extraction (events and facts, essentially) and then into the creation of complex cross-referencing environments, and finally to the use of this technology by Thomson Reuters themselves in the OneCalais and ContentMarketplace environments. So here was living proof of the O’Leary thesis, on a vast scale, building business-orientated ontologies, and employing social tagging in a business context. Dragging together the whole data assets of a huge player to service the next customer set or market gap. And no longer feeling obliged to wrap all of this in a single instance database, but searching across separately-held corporate datasets in a federated manner using metadata to find and cross-reference entities or perform disambiguation mapping. Daniel Mayer of Temis was able to drive this further and provide a wide range and scale of cases from a technology provider of note. The case was made – whether or not what we are now doing is publishing or not, it is fundamentally changed once we realize that what we know about what we know is as important as our underlying knowledge itself.
And of course we also have to adjust our business models and our businesses to these new realities – patient Klopotek have been exercising expertise in enabling that systems re-orientation to take place for many years. And we must recognize that we have not arrived somewhere, but that we are now in perpetual trajectory. One got a real sense of this from an excellent presentation to a very crowded room by Professor Tim Bruysten of richtwert on the impact of social media, and, in another way, from Mike Tamblyn of Kobo when he spoke of the problems of vertical integration in digital media markets. And, in a blog earlier this week, I have already reported on the very considerable impact of Bastiaan Deplieck of Tenforce.
Speaking personally, I have never before attended a conference of this impact in Germany. Mix up everything in the cocktail shaker of Frank Gehry’s great Axica conference centre alongside the Brandenburg Gate, with traditional book publishers rubbing shoulders with major information players, and chatting to software gurus, industry savants, newspaper and magazine companies, enterprize software giants and business service providers and you create a powerful brew in a small group. Put them through seperate German and English streams, then mix them up in Executive Lounge seminars and discussion Summits and the inventive organizers give everyone a chance to speak and to talk back. This meeting had real energy and, for those who look for it, an indication that the changes wrought by the networked economy and its needs in information/publishing terms, now burn brightly in the heart of Europe.
Apr
15
Sunset in Fiesole
Filed Under Blog, eBook, Education, eLearning, Industry Analysis, internet, Search, semantic web, social media, STM, Uncategorized, Workflow | Leave a Comment
The 14th Fiesole Retreat for academic librarians, publishers and researchers continues to provide an accurate guage of the direction and rate of change. Looking down over Florence from the European University Institute is to be reminded that renaissance and reformation come to all who wait, only in the digital world they come quicker. So the conference agenda had librarians morphing into anything but librarianship, publishing defending the indefensible, and scholarship apparently rooted in the minds of both as pursuing a very narrow track of priorities and activities. While a new world was clearly waiting in the wings, we were all reluctant to signal the Last Post. And that’s just the problem with these civilized events – they are so civilized!
Bruno Racine, French cultural politician and Director of the Bibliotheque Nationale de France, set the style from the kick-off. In an untroubled world, his great priorities, alongside building greater audio collections and newspaper archives, were developing the great French Gallica collection and furthering the cause of Europeana. Like a bandsman on the Titanic, so much in our media minds this week, this sounded like an invocation to keep playing. Fortunately the untroubled water was soon disturbed by Carol Tenopir, quiet revolutionary of many years standing, who started to throw some hand grenade facts into the water. Did we know how completely the scholars had deserted the library? Well, we do now. In a world where between 78 and 88 per cent of articles read are read digitally, 62% of those readings are in the laboratory, 26% at home and 10% while travelling. Only 2% are conducted on library premises. As each subsequent librarian presentation began with a picture of ever newer and more lavishly appointed buildings, one deep psychological gap yawned open. The scholars have gone nomadic, but the services that support them are rooted in expensive real estate.
But not always. In a brilliant demonstration of how lateral thinking is not confined to certain roles or age groups, Sylvia van Petegham, Chief Librarian at the University of Ghent, talked about relocating her library, or, rather her users MyLibrary, in the Cloud. She underlined the importance of the Amazon announcement on CloudSearch (I have a fantasy of my grandchildren saying that I am so old that I could remember when Amazon was a bookseller!). She spoke of what her team had learned through the Los Alamos SharedCanvas experimentation, and she emphasized many times the collaborative nature of the whole enterprize. In fact, when her conclusions emerged as “provide detailed metadata for free; publish for machines; create stable and durable links and URLs “I knew that I was listening to a publishing presentation after all. She said that when she first saw what Google could do “I became a Humble Librarian”. I find that very affecting, but not wholly true. I suspect that she found at that moment that the professional divisions of the real world had fallen away, and it was perfectly permissable for anyone to do anything now. Clear the way, we need to find this lady a place in the Titanic lifeboats right now!
But in some ways Sylvia’s theme had already been established. Deanna Marcum, now running Ithaka S+K after her years running the Library of Congress, got us thinking about Knowledge Navigators, and the importance of capturing the art and lore of collections specialists before it was lost. Mike Sweet of Credo had reminded the preconference that there is nothing wrong with discovery services that cannot be fixed in the reference layer, and Alix Vance of GeoScience World alongside Fiona Murphy of Wiley illustrated the collaborative nature of niche content provision. But it was one of the questions that triggered a key idea: do we Brand library services successfully? Then I knew that a prognostication of the first Fiesole meeting that I attended 12 years ago was becoming true: librarians were becoming publishers, but what on earth would publishers become?
If the presentations of Blaise Simque and Stephen Barr, respectively CEO and International President of Sage were anything to go by, then the answer would be “Really Nice People”. And responsible executives moving along the track of providing users with what they apparently want – several Open Access options, plenty of scope in pricing models to deal with individual or small scale users, quality peer review, and grateful authors willing to be interviewed on video expounding the importance of having risk capital available to support new journals. No trace here then of the facile commentary in last week’s Economist on journal publishing margins (for which that worthy journal should be deeply ashamed). Or of the price-gouging, excessive profitability commentary which has marked comment on this sector this year. Sara McCune Miller sold her air-con unit for 500$ USD in 1965 to found Sage, and has left the company in trust to three charities. The problem is not here at all. It lies in the formats to which companies like Sage have become subject (journal, article etc) and the necessity to keep the present business model going until a new one can be put in its place. And while we all pay obeisance to the primacy of the research article, do we not sometimes fear its commoditization? What happens when Mendeley or ReadCube become the interfaces of choice – less full text reading, better current awareness, more visualization? And a powerful diminution of quality control exercised by peer review as the only indicative guideline to quality itself? We are on the very thin edge of a very long wedge.
But publishing is relatively easy to do and offers low barriers to entry. Later on in the agenda Svante Kristensson, Director of Sweden’s Boras University library , showed what a creative publisher can do online with collections that demand the full scope of digital resources – the Swedish School of Textiles. And Gino Roncaglio of Tuscia University demonstrated how layering enables more productive scholarly eBooks – and eLibraries. As we came to a giddy end I reflected that the challenge of the linked data world has not yet fully sunk in – but that a good number of librarians are as close to identifying the range of user expectations in the network as their publishing colleagues are. But for the researchers in the last year who have spoken to me and doubtless many others of their need to discover quickly sources of unpublished articles which confirm experimental results, or find and use data underlying published experiments, or obtain lab videos on procedures, or to get updates on compliance and best practice procedures I have no answers. The problem is, as Carol Tenopir reveals, that they are all at home or in the lab researching.
The Fiesole Retreats, which only meet in Fiesole every few years, are wonderful wherever they meet and always cast light into the gloom in the way that small meetings usually do. The Charleston Company and Casalini Libri started all this: to them goes the honour of a lifeboat all to themselves.
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