Jun
13
Getting into the Info-Drug Argument
Filed Under B2B, Blog, eBook, Industry Analysis, internet, mobile content, news media, STM | Leave a Comment
It was an argumentative week in New York last week . Not that I found myself arguing with the publishing and information community , of course . As ever they were gentle and sapient beings who could see all three sides of every question . Yet more than on a number of recent trips I found that the relationships of suppliers , intermediaries and hooked users in the info drugs trade were strained , and this was not , and wouldn’t be in this sector , about users being threatened with cold turkey after a reduction of supply . In fact , we are flooded with the stuff and users often beg for less , or better ways of monitoring the flow . And it is about price . And the arguments of last week were being played out against the backdrop of BP’s overflow , the movement of world oil prices , and BP’s share price and dividend decision. Indeed with Presidents and Prime Ministers in phone meetings to ensure that we understood that the raging argument was not a raging argument , the scene was set for the media classes to fall to bickering on their own .
First off the blocks were the New York Times , Apple Inc and Alphonso Labs Inc . Who ? You may be forgiven for not knowing that the last-named are a brand new , boys -in- their- early- twenties -working -in -a-Palo-Alto -garage set-up . We shall no doubt hear more of Akshay Kothari and Ankit Gupta , not least because their first product , the Pulse News Reader App for the iPad, was specifically mentioned last week in his WWDC speech by Steve Jobs , first in line of great Palo Alto garage graduates , as a great example of how Apps could focus usage and intensify reader experience .
So it was a great surprize when Pulse was withdrawn mid-week , apparently at the request of the New York Times . Was it because the Pulse advert featured the NYT in its frame ? Was it because the Pulse application was better than the NYT’s own reader app ( while it was up in its original state the app was downloaded in a few days 35,000 times at £2.39 each ) ? Or was it because , although as yet it has no paywall policy , the NYT objects in principle to being framed by anyone ( are we really going to get back to that tired old internet argument ) ? Or did the NYT simply want a cut of the action and didn’t know whom to ask ?
The iPad is the latest ace hookah from which we take our info-drugs . The Pulse App is simply a smarter way of collecting RSS feeds , for which individuals could register for free , and playing them on the new hookah through a software called Safari , which everyone , including NYT , have to use if they are to have access to the new habit . The boys from the garage just gave the NYT 35,000 new subscribers to a service they already offer , and featured the NYT in their advertisements . Seems to me that editors with bouquets should attend their garage doors , not lawyers with writs . And Apple , far from removing the kids ( who won a Stanford Institute of Design award for this ) should give them a job . But Apple , having moved from hardware/software supplier to access controller and owner of the user profile on the Web , must now play a different game with content suppliers . And this one is a dangerous one .Apple , like Google in a similar role , would be too powerful in this position to make life comfortable for either growers or smokers .
( PS I understand that Pulse has now gone back up – with the NYT amputated . Who does that help ? )
At the same time in California a noisy spat was taking place between the University of California and Nature Publishing Group . Nature has been renegotiating its deal with the California Digital Library . Talks surrounded the depth of discount that the library should enjoy : Nature says it currently gives California an 88% discount on its list prices , and wants this to be close to the average of 50% that it gives other users , while California stigmatizes this as a 400% price increase . California wrote an open letter to faculty representatives on its ten campuses , thus “outing ” the argument in an attempt to put public pressure on Nature . , who point out that they have capped list prices at 7%, and are the major publisher most compliant with the so-called ” green agenda ” of open access .
No one is going to win this one either . Nature’s output is “must-have ” to an outfit of California’s standing , but not beyond price . As a major buyer the university authorities could imagine that by making an example of a medium-sized player they will soften up the negotiations with the larger lists of Elsevier , Wiley-Blackwell or Springer . Both parties are in a recession , and both will plead poverty and the need to guarantee survival . It is however as unthinkable that California will not supply its students and researchers with Nature magazine at an average download price , under Nature’s proposed pricing , of $0.56 per download , as it is that Nature will walk away from an institution where its authors litter every street corner . So who blinks first , and who blows smoke in the faces of addicts and users everywhere ?
At the end , these are power plays . Is the University a big enough power block to make its will felt , and can the newspaper use its ownership any more to control how the end-user views its content ? These struggles used to take place behind closed doors . Then the golden rules were – never push your power too far , for in the exercise of using it you are losing it . NYT is clearly some way down that track : if the University of California forces its students to subscribe seperately to Nature then it too begins to lose control of the argument . How much do you need it and can you kick the habit are still powerful questions in the world of commoditized information .
May
30
All Hail to an ePublishing Rock-God !
Filed Under B2B, Blog, eBook, Industry Analysis, internet, mobile content, news media, online advertising, social media, Uncategorized | 1 Comment
This was a bit of a shock . For one thing , all messages that include the words ” All hail , Dave ” are usually aimed at the incoming Prime Minister , Mr D Cameron , rather than yours truly . For another , I do not really know what a rock-god is , and my attempts to ask my family to explain have led to widespread hilarity which , five days later , has still not subsided. Yet it is undeniably true that a kindly soul tweeted this message to mark my Chairman’s summing up of the first day of the ePublishing Innovations Forum ( organized by a great team at Incisive Media )in London last week . Which shows you what sort of conference it was – lively , full of information and exchange , and every now and then , exuberantly over the top .
In more sober moments we inevitably discussed two urgent issues amongst the many strands pursued by speakers . The conference opened on Paywall Tuesday , the day when the Times and the Sunday Times launched their joint suicide pact . This topic reverberated around us on both days , with contrary viewpoints taken by speakers who felt , much as Peter Preston did in today’s Observer ((30 May 2010) that a facsimile newspaper would find a small and loyal audience , while others , including the afore-mentioned rock-god , felt that even if you argued for the value and distinctive nature of the Times ” journal of record ” status and its very high quality columnists , the thing to do was to sell these values for themselves and sell them seperately , not look back over one’s shoulder at a format which , literally , now belongs in another world .
But that world was always with us . The other major topic was the future history of the iPad . Adam Hodgkin even passed his round the audience ( there was relief on his face when it eventually came back ) and both he and OUP’s Evan Schnittman dilated interestingly on business modela and distribution in a device -laden world . The sceptics said that the iPad had found the enthusiasts , but not yet a definition of use in a mass market . We may have to wait for 3.0 for the right functionality , but who cares , since we Europeans are still awaiting 1.0 .No one went to the wonderful extremes of Sue Halpern in May’s edition of The New York Review of Books . This is worth quoting ” In fact , Web browsing on the iPad is less than ideal …..But why bother going through a browser to get to YouTube or to read the AP headlines or check the weather when there is a dedicated app for each of these ? This is what is really revolutionary and game changing about the iPad: once there is an app for everything , its Apple’s Web , not the wide world’s ” Wow , this lady is obviously a rock-goddess !
Meanwhile , in the conference room we were more likely to decide that Google was the threat to the Web that needed attention . We covered video advertising , noted the return of display courtesy of Hugo Drayton (Inskin) , and looked at classifieds through the well-educated eyes of Fish 4 . In a hugely impressive session , Louise Rogers , the CEO of TSL Education , gave an object lesson in how to create community and fill it with user-derived content – and fascinated many of us by her consistent refusal to go for instant monetization , preferring to build community strength in depth to continue to support her recruitment advertising model . This seemed admirable , though the proper approach will be tested by UK government spending cuts in her sector – and the eventual wish of her private equity investors to make an exit . Her case study , and excellent demonstrations of clear strategic thinking at the Economist , at Bloomsbury publishing and at Complinet meant that no one could leave the room without the conviction that the digital revolution is now over . We even began a serious discussion of the semantic web without a single groan from a full audience representing some 120 industry players .
My apologies : I cannot mention each exceptional speaker by name . But any meeting that starts ( when he reached us ) with a keynote from Simon Waldman , looking back at his Guardian years and the ” creative destruction ” of the markets in which he worked , and ended with Shane O’Neill giving a rallying cry of hope based on the re-use of ex-government data was not short on inspiration . I came away exultant : this industry is going to make it , and neither Google nor Apple can do anything to stop us !
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