Innovation happens when you recognize it, not when people invent something. Innovation is a state of mind, not a process of will. Innovation cannot be switched on or off like a light. Innovation is not about making things anew, and then making the new as unchangeable as the old it replaced. Innovation is about looking behind you to measure the tide and the speed of flow. Innovation is knowing when to leap in and swim boldly, knowing that stopping swimming means sinking. Innovation has nothing at all to do with the concept I find described everyday in information companies: “we need some younger managers in here to innovate, then we will take the best of their ideas and go with them”. “We have set up a group to go away and do innovation and then we will see if they come up with anything”. “Our innovators are very smart but have no idea of how important the cash cow is to the company and how important it is that we do not compete with ourselves, so we have taken up the best of their ideas and used them to freshen up the existing services”.

After weeks of working with companies that can talk change but not implement it the spirits can flag. But then, like last week I have a space when every door I push open seems to exude innovation. And it is not the perk of the young or the monopoly of garage dwellers in Southern California. Innovation spreads right across the age and gender divides. It is a cast of mind, almost a type of intelligence. Last week I met two real innovators, both of whom were deeply dissatisfied by the difficulty our industry, both information marketplaces and enterprises at large, have in handling change. I would guess they were 30 years apart in age, and their ideas of innovation were radically different, but both were temperamentally discontented by the thought of leaving the status quo unruffled.

Rather than embarrass the innovators who gave me such a filip, let me describe the innovations. E-Qual (http://www.e-qualcompetence.co.uk) is a competency environment. Created initially for the oil industry, it is a way of getting all the relevant information in one place in order to form judgements about whether employees have the background knowledge, the formal learning, the experience on the job, the continuing development activity and anything else they need to be judged as “competent”. In many ways, competency is the shoe that has not yet dropped in the compliance marketplace. Yet what is it about innovation that means that no one in forestry would look at what works in oil and gas, or no one in light engineering would look at how things are done in pharma. And the information players in vertical sectors are just as blinkered. Small wonder that innovation and scale are real problems.

The other innovation I encountered was Wizdom.ai, a child of the team that incubated Colwiz (www.wizdom.ai). Here we. Are in a whole sector – academic research and scholarly communication – but this is one with an almost theological loathing for “not invented here a look at this Claim” continuously updating with billions of data points. Gain powerful insights about the past, present and future with the most comprehensive knowledge graph covering the entire universe of research.

50K organizations

235 countries

2.7B facts

700M citations

289M concept mappings

$700B research funding

78M publications

50M authors

28M affiliations

60K journals

150TB data

Using cutting edge machine learning algorithms, wizdom.ai continuously generates analytics about the scientific developments that are the harbingers of our future world to progress research in the right direction, further and faster.”

A huge amount of data and some large claims, yet whatever happens here we should note that this is the first time someone has walked through the front door of the problem – finding what scholarship is best of breed, worth funding and most likely to have real impact – and said simply “let’s start by putting all the salient data in one place and then see what our best analytics can do”. While I am sure that in those analytics there is great innovation, the dramatic change here for me is a hallmark of innovation – simplicity of approach. The jury is out on whether, beyond its existing case studies and great graphics, this service will produce the insights claimed for it – but if it does it will comprehensively alter the field of vision of academics, funders, researchers in industry, publishers, and government. A big data solution in this sector at this point could be as influential as the foundation, by the truly innovative Eugene Garfield, of ISI and the impact factor. As I left their Oxford offices the most frequent thought in my head was “why hasn’t a publisher invested and acquired this yet!”

Which returns us to the beginning – no one recognises innovation until it has happened and is history – and too late.

When it was just the Mexicans taking the jobs, life was fairly simple. When it’s intelligent workflow cutting out clerical tasks, or advanced robotics building self-driving cars, it will be much harder to move a major nation backwards by 50 years by executive presidential order, especially given the role of the tech industry in all developed economies. Credit then to the Finns and the provincial government of Ontario for experimenting with social wages. We will have to be endlessly creative to make the whole productive economy of our countries meet the needs of all of our peoples. The urge to restore 1952 and take shelter there does not answer the questions – and things were not very good then anyway!

These thoughts were of course prompted by recent events. And prompted too by an increasingly hostile view of the way in which we use words (“sovereign” and “sovereignty” are current examples) to cover a multitude of cultural misunderstandings. If globalisation is now the hated concept from which we must retreat, please let us remember that the internet is a bedrock of globalisation. And if we communicate only by tweets, lets remember that the internet, gifted to the world in 1993 by the US DARPA researchers who created it, is what enables tweeting. History is not a series of accidents that can be revered at will, just as it is not a deterministic and unalterable process. Global communications were redefined in an age of free trade for a slew of reasons that range from making the developed world even richer to trying to feed some of the 800 million people who subsist on an inadequate diet. The Canute – like gesture of saying it has to stop because it no longer works in Dearborn or West Virginia will lead to protectionism and isolationism that provides the greatest opportunity yet for China, India and Brazil to rebalance world markets. A networked workflow is independent of geography, physical manufacturing is a just-in-time issue, drop out of the global conversation and it may be very hard to get back in, however rich and mighty the nation is that wants to turn back the clock.

And as it happens, much the same applies to “publishing”, another troubled word with poor definitional logic. Here Sovereignty (redefined by me as a sense of ownership and control which persists in a culture long after the reality has departed) is matched by IP or Copyright, a persistent belief that you own assets of value despite the fact that ownership cannot be exercised and content becomes commoditised. As many have noted, when information moved to global network-based markets, the entire business model structure of the analog world was fatally undermined. Despite these twenty five years spent trying to prop it up, the commoditization of content, and now data, is inexorable. So successful business models around content, if there are any to be had, have to take into account the idea that there is now no retreat to advertising based models and no pretense that subscription is the saviour. To think otherwise is Trumpery. Some models may have sponsorships, and others may have entry fees or upgrade charges, but I now suspect that there is safer ground to be had, and I was pleased to see Fred Wilson, a successful internet entrepreneur with a huge reputation, saying something similar.

The information marketplace in data and content has now become a software-based services and solutions market. Yes, we are still selling books and journals, but the future growth is in injecting content into workflow and decision support. In other words, into business models based on licensing, rental and fees. The value of content is expressed in the license, but it is a contextual value, not an inherent value, and it is not a high one. To the publisher who said to me 2 years ago that he was not going “to preside over this company becoming a software company”, I must now respond “Step away now, for the change is happening.”

In a world of broad-based network access (and the internet still has a long way to go) one thing is true: we can all be publishers now. Indeed, words like Publisher (consider “artist” in the same context) are more descriptive of common everyday acts (putting an image on Instagram) than they are of roles or professions. In this context Fred Wilson’s enthusiasm for Steem as a business model was impressive. Newspapers do not work as online business models and nor do magazines, and the nay-Sayers were delighted by the announcement that Medium was going ad-free and that Reddit was looking for a new business model. Maybe there is no way to put curated information into a consumer context online except free? So good news for fake news? Or can content services coalesce around a crypto currency, where providers and readers pay and are paid in the same currency, with rates varying by popularity. Maybe the currency is vital to creating the community in ways we had not imagined before. We have to try it – there is no going back!

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